Security and Privacy Policy

Privacy Policy


The Game Shark ME Privacy Policy was updated on July 12, 2020.


Your privacy is important to Game Shark ME so we’ve developed a Privacy Policy that covers how we collect, use, disclose, transfer, and store your personal information.


In addition to this Privacy Policy, we provide data and privacy information imbedded in our products connected with our Data & Privacy Icon for certain features that ask to use your personal information.
Here are some examples of the types of personal information Game Shark ME may collect and how we may use it:

What personal information we collect


When you create a Game Shark ME ID, apply for purchase a product, download a software update, register for a class at a Game Shark ME Online Store, connect to our services, contact us including by social media or participate in an online survey, we may collect a variety of information, including your name, mailing address, phone number, email address, contact preferences, device identifiers, IP address, location information, credit card information and profile information where the contact is via social media.


When you share your content with family and friends using Game Shark ME products, send gift certificates and products, or invite others to participate in Game Shark ME services or forums, Game Shark ME may collect the information you provide about those people such as name, mailing address, email address, and phone number. Game Shark ME will use such information to fulfill your requests, provide the relevant product or service, or for anti-fraud purposes.


In certain jurisdictions, we may ask for a government issued ID in limited circumstances including when setting up a wireless account and activating your device, for the purpose of extending commercial credit, managing reservations, or as required by law.

How we use your personal information


We may process your personal information: for the purposes described in this Privacy Policy, with your consent, for compliance with a legal obligation to which Game Shark ME is subject, for the performance of a contract to which you are party, in order to protect your vital interests, or when we have assessed it is necessary for the purposes of the legitimate interests pursued by Game Shark ME or a third party to whom it may be necessary to disclose information. If you have questions about this legal basis you can contact the Data Protection Officer.

The personal information we collect allows us to keep you posted on Game Shark ME’s latest product announcements, software updates, and upcoming events. If you don’t want to be on our mailing list, you can opt-out anytime by updating your preferences.
We also use personal information to help us create, develop, operate, deliver, and improve our products, services, content and advertising, and for loss prevention and anti-fraud purposes. We may also use your personal information for account and network security purposes, including in order to protect our services for the benefit of all our users, and pre-screening or scanning uploaded content for potentially illegal content, including child sexual exploitation material. Where we use your information for anti-fraud purposes it arises from the conduct of an online transaction with us. We limit our uses of data for anti-fraud purposes to those which are strictly necessary and within our assessed legitimate interests to protect our customers and our services. For certain online transactions we may also validate the information provided by you with publicly accessible sources.
We may use your personal information, including date of birth, to verify identity, assist with identification of users, and to determine appropriate services. For example, we may use date of birth to determine the age of Game Shark ME ID account holders.
From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with Game Shark ME, you may not opt out of receiving these communications.


We may also use personal information for internal purposes such as auditing, data analysis, and research to improve Game Shark ME’s products, services, and customer communications.


If you enter into a sweepstake, contest, or similar promotion we may use the information you provide to administer those programs.
If you apply for a position at Game Shark ME or we receive your information in connection with a potential role at Game Shark ME, we may use your information to evaluate your candidacy and to contact you. If you are a candidate, you will receive more information about how Game Shark ME handles candidate personal information at the time of application.


Source of your personal information where they are not collected from you


We may have received your personal information from other persons if that person has shared their content with you using Game Shark ME products, sent gift certificates and products, or invited you to participate in Game Shark ME services or forums. We may also validate the information provided by you when creating a Game Shark ME ID with a third party for security and fraud prevention purposes.
If you are a potential candidate for employment with Game Shark ME, we may have received your personal information from third parties such as recruiters or external websites. We will use the personal information we receive to contact you about a potential opportunity or in evaluating your candidacy. If you did not provide us your personal information directly, we will inform you of the source when we first contact you regarding your candidacy. For research and development purposes, we may use datasets such as those that contain images, voices or other data that could be associated with an identifiable person. When acquiring such datasets, we do so in accordance with applicable law in the jurisdiction in which the dataset is hosted. When using such datasets for research and development, we do not attempt to re-identify individuals who may appear therein.

Collection and Use of Non-Personal Information


We also collect data in a form that does not, on its own, permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:
We may collect information such as occupation, language, zip code, area code, unique device identifier, referrer URL, location, and the time zone where a Game Shark ME product is used so that we can better understand customer behavior and improve our products, services, and advertising.
We may collect information regarding customer activities on our website, iCloud services, our iTunes Store, App Store, Mac App Store, App Store for Game Shark ME TV and iBooks Stores and from our other products and services. This information is aggregated and used to help us provide more useful information to our customers and to understand which parts of our website, products, and services are of most interest. Aggregated data is considered non‑personal information for the purposes of this Privacy Policy.


We may collect and store details of how you use our services, including search queries. This information may be used to improve the relevancy of results provided by our services. Except in limited instances to ensure quality of our services over the Internet, such information will not be associated with your IP address.


With your explicit consent, we may collect data about how you use your device and applications in order to help app developers improve their apps.
If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.


Cookies and Other Technologies


Game Shark ME’s websites, online services, interactive applications, email messages, and advertisements may use "cookies" and other technologies such as pixel tags and web beacons. These technologies help us better understand user behavior, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies and other technologies as non‑personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.

Ads that are delivered by Game Shark ME’s advertising platform may appear in Game Shark ME News and in the App Store. If you do not wish to receive ads targeted to your interests from Game Shark ME's advertising platform, you can choose to enable Limit Ad Tracking, which will opt your Game Shark ME ID out of receiving such ads regardless of what device you are using.



Game Shark ME shares personal information with companies who provide services such as information processing, extending credit, fulfilling customer orders, delivering products to you, managing and enhancing customer data, providing customer service, assessing your interest in our products and services, and conducting customer research or satisfaction surveys. These companies are obligated to protect your information and may be located wherever Game Shark ME operates.

Others


It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence − for Game Shark ME to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate. We may also disclose information about you, but only where there is a lawful basis for doing so, if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users.  This could include providing information to public or governmental authorities. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.

Protection of Personal Information


Game Shark ME takes the security of your personal information very seriously. Game Shark ME online services such as the Game Shark ME Online protect your personal information during transit using encryption such as Transport Layer Security (TLS). When your personal data is stored by Game Shark ME, we use computer systems with limited access housed in facilities using physical security measures.
When you use some Game Shark ME products, services, or applications or post on a Game Shark ME forum, chat room, or social networking service, the personal information and content you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to share or submit in these instances. For example, if you list your name and email address in a forum posting, that information is public. Please take care when using these features.


The Existence of Automated Decision-Making, Including Profiling


Game Shark ME does not take any decisions involving the use of algorithms or profiling that significantly affect you.

Integrity and Retention of Personal Information


Game Shark ME makes it easy for you to keep your personal information accurate, complete, and up to date. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy and our service specific privacy summaries. When assessing these periods we carefully examine our need to collect personal information at all and if we establish a relevant need we only retain it for the shortest possible period to realize the purpose of collection unless a longer retention period is required by law.

Your Privacy Rights


You can help ensure that your contact information and preferences are accurate, complete, and up to date by signing in to your Game Shark ME ID account page. For other personal information we hold, we will provide you with access (including a copy) for any purpose including to request that we correct the data if it is inaccurate or delete the data if Game Shark ME is not required to retain it by law or for legitimate business purposes.

If you choose to exercise your privacy rights, you have the right to not to receive discriminatory treatment or a lesser degree of service from Game Shark ME.


See our page on understanding and controlling your personal information for more information on exercising your rights. Where the online tool is not currently available for access requests in your region, a request may be made directly to Game Shark ME.com/legal/privacy/contact.

Third‑Party Sites and Services


Game Shark ME websites, products, applications, and services may contain links to third-party websites, products, and services.

Our Company wide Commitment to Your Privacy


To make sure your personal information is secure, we communicate our privacy and security guidelines to Game Shark ME employees and strictly enforce privacy safeguards within the company.

Privacy Questions


If you have any questions or concerns about Game Shark ME’s Privacy Policy or data processing, you would like to contact our Data Protection Officer, or if you would like to make a complaint about a possible breach of local privacy laws, please contact us. You can always contact us by phone at the relevant Game Shark ME Support number for your country or region.


When a privacy question or question about personal information received in response to an access/download request is received we have a dedicated team which triages your contact to address your issue. Where your issue may be more substantive in nature, we may request more information from you. All such substantive contacts receive a response within seven (7), days wherever possible - providing a response on the issue raised, requesting additional information where necessary or indicating that a response will require additional time. You may at any time refer your complaint to the relevant regulator in your jurisdiction if you are unsatisfied with a reply received from us. If you ask us, we will endeavor to provide you with information about relevant complaint avenues which may be applicable to your circumstances.

Where your complaint indicates an improvement could be made in our handling of privacy issues we will take steps to make such an update at the next reasonable opportunity. In the event that a privacy issue has resulted in a negative impact on you or another person we will take steps to address that with you or that other person.

Game Shark ME may update its Privacy Policy from time to time. When we change the policy in a material way, a notice will be posted on our website along with the updated Privacy Policy. We will also contact you via your contact information on file, for example by email, notification or some other equivalent method.

Game Shark ME, Dubai, United Arab Emirates.

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